What's the story behind Social Currency?
Let's start with currency - currency is money. More specifically, money in any form, when used as a medium of exchange. I want your product, I exchange it with you for currency.
The term "social currency" is a term derived from social capital theory, developed by the sociologist Pierre Bourdieu (the most challenging work of my senior anthropology class back in the day). Social Currency recognizes the value of the intangible products of functioning social groups — like shared values, trust, and reciprocity.
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What does this have to do with a boutique marketing consultancy?
TL;DR - Great marketing is about creating relationships and maximizing value for all stakeholders. We find a target audience through shared values. We build a brand to build trust. We give so that we may receive.
You'll see some of these elements in our logo. The dots in our symbol were meant to represent people, or nodes in a social network. We're bringing them together. The lightning bolt is currency, but our brainstorm started with the share symbol.
We're social. We're current. Currency is electricity. Currency is $$. We're Social Currency.