Strategic marketing for David brands competing against Goliaths
We believe innovation powers human progress. Social Currency exists to help your innovation thrive. Think of us as a slingshot.
How We Started
The Social Currency founders worked together at a startup, launching two challenger consumer brands. We were challenged with winning share of voice against multimillion-dollar marketing campaigns. The traditional sales and marketing tactics used by our Goliath competitors didn't work for our challenger brands. We had to build breakthrough campaigns and out-maneuver the competition. We said then that eventually we'd take our lessons learned to other startups. 10 years later, here we are.
We're not a big agency and we like it that way. We operate lean and we know the metrics to track to specific business objectives. We follow Lean Startup, a methodology for launching new products that helps eliminate wasteful spend, reduce risk, and get to market faster. Certifications? We've got those from Gartner, SiriusDecisions, Hubspot, the Association of National Advertisers and the 4 A's.
Tracey has a marketing background with 20 years of experience across early-stage startups and Fortune 100 companies. As general manager of a consumer packaged goods business, she had P&L responsibility for two challenger brands. She revitalized a personal care brand, turning it into the fastest-growing product in its category, increasing revenue 412%, and establishing international distribution in 16 countries. Tracey launched a first aid product, winning national distribution in major food, drug, and mass stores within six months. As the leader of a David brand competing against Goliaths, she learned first-hand how to gain market share from well-funded competitors. Tracey has held positions in consumer packaged goods, biotech, and software. She employs a deep knowledge of modern marketing techniques to create measurable results.
For the past 25 years, Kerrie has held positions in sales, product development, and operations in the beauty, OTC and wellness industries. Kerrie leverages her experience in the entertainment industry and relationships with key opinion leaders to create profitable and influential education platforms. Kerrie has launched many products including OTC drugs, medical skincare, personal care, and cosmetics. Her work includes developing product line extensions, managing production and stability testing, gaining distribution, and executing influencer programs and experiential marketing. Kerrie's sales experience spans food, drug, mass, prestige, direct-to-consumer, and direct response TV. She has worked with blockbuster brands such as Kopari, Colorescience, L'Oreal, Estee Lauder, Stila, and Urban Decay.