Social Currency offers strategic marketing, sales, and tactical marketing services on a project basis or as part of a monthly retainer. We partner with you and operate as an extension of your team. We also leverage a network of trusted freelancers that provide specialized services to help you scale while staying lean.
This is your launch plan. After conducting in-depth research, we collaborate with you to develop a strategy that defines your target customers, recommended distribution channels, brand strategy, and marketing tactics.
Customer, competitive, and market research is used to define your product line, develop a commercial strategy, prioritize distribution channels, and understand the marketing tactics that will deliver the highest return.
Segmenting your customers enables you to prioritize resources and create impactful messages and marketing campaigns tailored to each segment’s needs.
Whether you’re selling in retail stores or online, we work to ensure a successful launch. We have built national sales teams and have experience selling direct-to-consumer and into all major retailers—including food, drug, mass, beauty, department stores, specialty retail, college stores, online retailers, TV shopping networks. We know each retailer’s requirements and can help you with sales pitches, forecasting, sales training, and promotion.
A fractional CMO is a way to get CMO-level contribution without the cost of a full-time headcount. Whether your needs are strategic or executional, we roll up our sleeves and dive in. Our specific capabilities include digital and inbound marketing, content creation, event and trade show planning and staffing, and influencer marketing.
We start by developing customer personas that identify your target audience’s needs and habits, and a buyer’s journey that maps their questions and inflection points. We craft marketing messages and select the marketing channels and tactics that resonate best with your audience.